Creative lead with 15+ years of experience in interactive and print media. Experienced in all phases of project development, including concept creation, design strategy, resource management, UX/UI creative direction, usability testing and development support.  Supreme managerial and problem solving skills. A born organizer and team player.

The details are not the details. They make the design.



UX Design Manager, Personalization

2014 - Present

UX Design leader responsible for enhancing Amazon’s end-to-end shopping experience by building features that help customers making confident buying decisions and discovering new products. Manage a team of talented designers committed to provide customers with relevant, timely and insightful content based on their shopping behavior and interests. Our goal is to anticipate customer’s needs to make their experience richer and delightful.

Dell, Inc.

Experience Director

2007 - 2014

Manage a team of User Experience Designers and Architects that are part of the larger Global Digital Creative Team. Responsible for the strategic direction and creative execution of online solutions with a focus on the consumer purchase path and a variety of mobile initiatives. Previous work includes the global redesign of (Webby Award Winner 2011) and a suite of mobile apps (Dell Shop and Support for iPhone and Android, Dell Partner Direct for iPhone, Android and iPad, Dell Shop for Windows 8).


Creative Director

2012 (4 months)

Led the redesign of the Marketvine brand identity including the creation of a new logo, color palette and corporate typeface. Marketvine is a Dell funded technology startup that offers a SaaS product set in the digital curation space.

Alliance Abroad Group

Assistant Director of Marketing

2003 — 2007

Designed print and online marketing materials for a leading recruitment company that offers global work programs. Projects included: web sites, email campaigns, posters, brochures, event invitations, trade show displays, flyers and giveaways.

Andres Saa Design


1997 — 2007

Concepted and created online solutions for several clients, including: Bastide & Pigeonnier (France), CitySightseeing, Adonbus (Spain), Go Shopping, Defrescura (Colombia), Chesapeake Design Group, Cissi’s Market, Kohana Coffee, Akhassa (USA)


Web Design Certificate

1999 - 2002

Wilmington, DE

DCAD - Delaware College of Art and Design
(partnered with the Pratt Institute and the Corcoran College of Art and Design)

Bachelor of Graphic Design

1993 - 1998

Bogotá, Colombia

University of Bogotá Jorge Tadeo Lozano
University Emphasis Field: Marketing & Advertising


User experience, creative direction, interface design, design strategy, interactive design, mobile design, responsive web design, concept development, information architecture, brand & identity development, online advertising, usability research, design management.


Webby Award Winner 2011

IT Hardware / Software Website